http://blog.adapt.com Adapt Technologies discusses search engine marketing issues, such as bid management, SEM agencies and their role, and the tools for paid search marketing. Fri, 12 Sep 2008 17:07:16 +0000 http://backend.userland.com/rss092 en Earlier this morning I was perusing the latest TechCrunch postings when I ran across this: NetSuite Announces Chrome Compatibility.  After I picked myself off the ground from fits of laughter, I went ahead and made our own grand pronouncement on our twitter feed letting everybody know that we were Chrome ... http://blog.adapt.com/2008/09/11/on-grand-pronouncments-and-cloud-computing/ First off, hello.  I am always surprised by how many people forget their manners on these sorts of occasions, but if there is one thing my mother always taught me, is that manners always come first.  Second, my name is Salvador. I work here at Adapt Technologies, nestled close to ... http://blog.adapt.com/2008/08/27/what-my-mother-always-taught-me/ Time to dust off this blog! Let's start with what's new this week for the Adapt SEM PPC management software! Tomorrow at 3pm (PT), we will be rolling out the first phase of the Adapt SEM Agency Client Report Center. The Adapt SEM Client Report Center for agencies now enables you, the account ... http://blog.adapt.com/2008/08/26/adapt-sem-agency-client-report-center-launch/ Adapt is now located in new offices, very close to our old location. Please make a note of our new address: 117 E. Colorado Blvd. Pasadena, CA 91105 Our existing fax and phone numbers stay the same. (Fax 626-628-0336, phone 626-304-6500) http://blog.adapt.com/2008/03/06/weve-moved/ We recently announced the free Test Drive of Adapt SEM, our PPC management product. You can now sign up for a 7-day trial version of the software so you can explore all the features and see the kind of optimization recommendations it makes for your PPC campaign and goals. ... http://blog.adapt.com/2008/01/16/free-test-drive-of-adapt-sem-for-ppc/ For Adapt, 2007 was a big year! While the search engine marketing industry itself continues to grow and evolve, so does Adapt. Here's a look back on our year, along with a look forward to what we are working on for 2008. In January, we launched SEM-in-a-Box. Premiering ... http://blog.adapt.com/2007/12/19/2007-in-review-looking-ahead-to-2008/ As search engine optimization and pay-per-click marketing become Must-Have and not just "nice-to-have" items in any online marketer's customer acquisition toolkit, there are now dozens of conferences, educational events, and seminars around these online marketing tactics. The focus for each event varies, and content can include anything from ... http://blog.adapt.com/2007/10/19/a-plethora-of-online-marketing-conferences-and-where-to-find-adapt/ We have exciting news! Today we launched a new product for small businesses, and restructured our product line and lowered our prices so that everyone can afford PPC help! We don't usually use this many exclamation points, do we? Well, here's why. Check out our restructured product line and pricing: • Small ... http://blog.adapt.com/2007/10/04/announcing-sem-in-a-box-small-business-tier/ Hello Marketers! As we've mentioned before, SEM-in-a-Box is continuing to evolve on a regular basis. We're rolling out new features and enhancements that we hope will make your experience more enjoyable and efficient.  Here's what's been happening: Ad Optimization Testing Now Includes Yahoo Ad Groups When you check out the recommendations on your Ad Optimization page, ... http://blog.adapt.com/2007/09/21/sem-in-a-box-enhancement-update/ Practical E-Commerce has launched a "PPC Report Card" in which they'll review & critique a chosen campaign once a month. I like this idea, because lots of in-house PPC campaign managers don't have access to a third party who can take an objective look and assess campaign performance and ... http://blog.adapt.com/2007/09/17/getting-a-review-of-your-ppc-campaign/