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Wondering what's on our minds? Read through our blog for commentary on PPC bid management, keyword research, search engine marketing strategy, and paid search industry developments. We'd love to hear from you, too! Jump in the conversation and post your comments, or email us your thoughts.
Adapt is now located in new offices, very close to our old location. Please make a note of our new address:
117 E. Colorado Blvd.
Pasadena, CA 91105
Our existing fax and phone numbers stay the same. (Fax 626-628-0336, phone 626-304-6500)
Posted in: Uncategorized
We recently announced the free Test Drive of Adapt SEM, our PPC management product.
You can now sign up for a 7-day trial version of the software so you can explore all the features and see the kind of optimization recommendations it makes for your PPC campaign and goals. That’s right - YOUR goals. […]
Posted in: Uncategorized
For Adapt, 2007 was a big year! While the search engine marketing industry itself continues to grow and evolve, so does Adapt. Here’s a look back on our year, along with a look forward to what we are working on for 2008.
In January, we launched SEM-in-a-Box. Premiering with a free version that […]
Posted in: Uncategorized
As search engine optimization and pay-per-click marketing become Must-Have and not just “nice-to-have” items in any online marketer’s customer acquisition toolkit, there are now dozens of conferences, educational events, and seminars around these online marketing tactics. The focus for each event varies, and content can include anything from a general overview to get […]
Continue Reading »Posted in: Uncategorized
We have exciting news!
Today we launched a new product for small businesses, and restructured our product line and lowered our prices so that everyone can afford PPC help!
We don’t usually use this many exclamation points, do we? Well, here’s why. Check out our restructured product line and pricing:
• Small Business Tier: Priced at the […]
Posted in: Adapt | SEM-in-a-Box
Hello Marketers!
As we’ve mentioned before, SEM-in-a-Box is continuing to evolve on a regular basis. We’re rolling out new features and enhancements that we hope will make your experience more enjoyable and efficient. Here’s what’s been happening:
Ad Optimization Testing Now Includes Yahoo Ad Groups
When you check out the recommendations on your Ad Optimization page, youll note that we now […]
Continue Reading »Posted in: SEM-in-a-Box | Search Industry Trends | Search Marketing Best Practices
Practical E-Commerce has launched a “PPC Report Card” in which they’ll review & critique a chosen campaign once a month. I like this idea, because lots of in-house PPC campaign managers don’t have access to a third party who can take an objective look and assess campaign performance and provide insights they may not […]
Continue Reading »Posted in: Adapt | Bid Management | Default
Surfing the web for information is second nature to generation X and beyond. As a college student, I use the internet daily for research in my studies. As a marketing major I’ve learned the traditional theories and processes such as statistics and SWOT analyses. However, I haven’t learned much about internet marketing […]
Continue Reading »Posted in: Default | Intern Insights
Hello Marketers!
It’s still hot here in sunny Southern California. The air conditioner is blasting away and so are we – hard at work on new features and enhancements to make your SEM-in-a-Box experience better than ever.
Even More Help for CPC Clients
We recently launched our updated CPC bidding strategy that allows you to select a desired […]
Posted in: Adapt | Conferences and Events | Default | Online Marketing | SEM-in-a-Box
Pretty cool story from Advertising Age about the way a local radio station is now getting local advertisers to participate in advertising on the station’s Web site:
“Type the word “bread” into a search on the website for KPOJ-AM in Portland, Ore., and you’ll be instantly directed to an ad for Dave’s Killer Bread, […]
Posted in: Default | Search Industry Trends
