First off, hello.  I am always surprised by how many people forget their manners on these sorts of occasions, but if there is one thing my mother always taught me, is that manners always come first.  Second, my name is Salvador. I work here at Adapt Technologies, nestled close to the base of the San Gabriel mountains in the beautiful city of Pasadena, CA.  Home to the Rose Parade and the Rose Bowl - it is truly as beautiful as you have seen on TV.

Above and beyond that, I have been in the advertising/marketing space in one way or another for the last 10 years.  I have had many jobs, but working here at Adapt has brought me to a nexus of things that I am truly passionate about: SEM, the web, technology and above all, the ability to help businesses and marketers of all sizes succeed in this new electronic medium.

My position here at Adapt has grown over my tenure, as it commonly does in most start-ups, and now includes blog contributor.  I am honored to have been asked, but I am sure it has more to do with me leaving work early for those “Web2.0/SocialMedia” events and the need for a reckoning.

So please sit back as I try to make PPC automation and optimization interesting, sexy and fun.  I have my work cut out for me, though I think they couldn’t have picked a better guy.

Cheers!

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