For Adapt, 2007 was a big year! While the search engine marketing industry itself continues to grow and evolve, so does Adapt. Here’s a look back on our year, along with a look forward to what we are working on for 2008.

In January, we launched SEM-in-a-Box. Premiering with a free version that provided a taste of the features and recommendations that could be used to help them improve PPC campaigns, we quickly saw hundreds of search marketers sign up and try it out.

We debuted the Campaign Converter tool as a feature within our PPC management software platform in March. This handy tool allows subscribers to take existing campaign data from Google, and within two steps, transform it quickly and efficiently to the Panama platform and drop it right into a Panama account.

In April, we exhibited at our first Search Engine Strategies trade show in New York. The show, packed with thousands of search engine marketing professionals hungry for knowledge and tools, gave us a great opportunity to introduce ourselves and our PPC management software to the industry. And if you were there, you’ll remember our booth - featuring a fun competition with a Whac-a-Mole game!

I spoke at the Direct Marketing Assoc. of Southern California’s “Internet Marketing Day” in May, providing insights on PPC optimization. Download a copy of my presentation here (1.02MB pdf file.)

We didn’t rest during the summer either - with extensive product enhancements in June, the launch of an Agency platform in Beta in August, and capping off the season with another fruitful visit to Search Engine Strategies in San Jose (Flickr photostream, YouTube video).

In September, Chris Upkes spoke at PPC Summit in Los Angeles on how to deal with the challenges of managing PPC.

October was a milestone month - we launched the new $199/month Small Business tier of our PPC management platform, specifically for helping smaller marketers with budgets of less than $5000/month.

We capped off the year with our third appearance at Search Engine Strategies, with Chris Upkes presenting on the panel titled “Managing PPC for Multiple Clients,” in which he addressed the ways SEM agencies could improve their service offerings by leveraging technology. We also had the opportunity to speak with both Brandy Shapiro-Babin from WebMasterRadio.fm as well as Sage Lewis from WebMarketingWatch.

Phew! What a year… we’re looking forward to 2008, as we have many more conferences to attend and lots of new product enhancements on the road map, including these events just in the first few months of the year:

• offering a free trial version of Adapt SEM
• attending PPC Summit Dallas (Feb 4-5, 2008) - get 10% off your registration when you use code ADAPT1 at signup
• releasing support for managing PPC ads on MSN
• exhibiting at >SES New York, (March 17-20, 2008)
• improving the recommendations queue for easier management of campaign optimization

We’re looking forward to a productive year, and hope you and your family are enjoying the holiday season.

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