A plethora of online marketing conferences… and where to find Adapt
As search engine optimization and pay-per-click marketing become Must-Have and not just “nice-to-have” items in any online marketer’s customer acquisition toolkit, there are now dozens of conferences, educational events, and seminars around these online marketing tactics. The focus for each event varies, and content can include anything from a general overview to get beginners familiar with search engine marketing, to specific conferences about Local, such as the Interactive Local Media conference coming in November, or even Social Media marketing, like the SMX Social Media event that just wrapped up.
SEMPO (the Search Engine Marketing Professional Organization) maintains a comprehensive list of online marketing events at their site.
As we’ve noted in the past, we usually attend or present at a number of these events. Here are just a few of the upcoming conferences we’re attending. An added bonus? Get great discounts, noted below!
- PPC Summit San Francisco, Nov. 15-16, 2007. The PPC Summit is focused solely on pay-per-click marketing education and best practices. We presented at the LA event, but even attended some of the sessions ourselves- getting some great tips and tricks from our fellow PPC marketing experts. Interested in attending the SF event? When registering, use the discount code ADAPT1 for a $100 discount on two-day registrations and $50 on one-day.
- Search Engine Strategies Chicago, Dec. 3-6, 2007. A thorough overall conference about SEM, covering all aspects of search engine marketing, including SEO, PPC, and social networking, among others. Chris Upkes will be discussing his presentation “Managing PPC for Multiple Clients” at this conference, plus Adapt will have a booth. To save 20% on a full conference pass, use the code 20ADA upon checkout.
We also attend online marketing events in Los Angeles, such as seminars and networking opportunities offered by the Direct Marketing Association of Southern California and thinkLA.
If you’re interested in expanding your online marketing education, or just meeting fellow marketers, the opportunities are out there!
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