Hello Marketers!

It’s still hot here in sunny Southern California. The air conditioner is blasting away and so are we – hard at work on new features and enhancements to make your SEM-in-a-Box experience better than ever.

Even More Help for CPC Clients

We recently launched our updated CPC bidding strategy that allows you to select a desired cost-per-click goal to set bids for all of your campaigns. We hope that those of you with CPC goals have had the chance to review your new Recommendations!

This week, we’ve updated our Help section to include more information on how SEM-in-a-Box can help you reach your CPC goals. We also updated the dynamic content throughout the application to reflect accounts managed to different goals, whether CPA, CPC or a combination of both. 

Revamped Competitive Landscape

Wondering which keywords are most important to your business?  Whether you’re targeting a CPC or CPA goal, we’ve updated the graphs and tables to make it even easier to see where you stand. Both the Keyword Competitors and Position Graph and Common Keywords Detail Report now show only the most relevant competitors advertising on your most profitable keywords.

New Features for SEM-in-a-Box Agency Beta

Last month we announced the highly-anticipated beta release of SEM-in-a-Box Agency and we’ll continue to update you each week as it develops. This week we’re testing these great features:

• Customized messaging in your Client Access Portals with preview and easy-edit functionalities
• Individualized client login and password administration – with all the security and privacy considerations you’ve come to expect from Adapt
• Dynamic billing statuses for invoiced clients reflected in the Billing Profile

 We’re still recruiting select clients to beta test our new product, so let us know if you’re interested!

Thanks for Stopping By

For those of you who attended the Search Engine Strategies 2007 Conference & Expo in San Jose, August 20-23, and stopped by to say hello — we’re glad you did!  We love to meet our customers and hear how SEM-in-a-Box is working for you. Take a look at our events page to see photos and video from the event.

Upcoming

Adaptees will be attending the PPC Summit in Downtown Los Angeles, on Sept. 24-25. This information-rich event (held at the Omni Los Angeles Hotel at California Plaza) is geared to PPC marketers who want to maximize pay-per-click education and improve their SEM practices.

We’ll be running live SEM-in-a-Box demos so please stop by and say hello! Plus, save $100 on your two-day registration when you use our special discount code “ADAPT1.” 

More SEM-in-a-Box Live Demos

If you’re not available for the PPC Summit but would still like to see a demo of SEM-in-a-Box or introduce it to a friend or colleague, now there are more ways!

Join us every Tuesday at 11am PST for our weekly product walk-through Webinar or schedule a private demo for yourself. Both feature Chris Upkes, our Director of Sales and Client Services, showing you how to make the most of all the SEM-in-a-Box features.

Sign in to see these updates live. Or, if you’re not yet a subscriber, do you need help managing and improving your PPC campaigns? Learn More about SEM-in-a-Box!

Our team is always available to answer questions or provide help with an account! Just email us or call 626-941-0220, extension 1.

Thanks for using SEM-in-a-Box! 

Posted in: Adapt | Conferences and Events | Default | Online Marketing | SEM-in-a-Box