Hello Marketers!
As we’ve mentioned before, SEM-in-a-Box is continuing to evolve on a regular basis. We’re rolling out new features and enhancements that we hope will make your experience more enjoyable and efficient.  Here’s what’s been happening:
Ad Optimization Testing Now Includes Yahoo Ad Groups

When you check out the recommendations on your Ad Optimization page, youll note that we now [...]

Posted in: SEM-in-a-Box | Search Industry Trends | Search Marketing Best Practices

Practical E-Commerce has launched a “PPC Report Card” in which they’ll review & critique a chosen campaign once a month. I like this idea, because lots of in-house PPC campaign managers don’t have access to a third party who can take an objective look and assess campaign performance and provide insights they may not [...]

Posted in: Adapt | Bid Management | Default

Surfing the web for information is second nature to generation X and beyond. As a college student, I use the internet daily for research in my studies. As a marketing major I’ve learned the traditional theories and processes such as statistics and SWOT analyses. However, I haven’t learned much about internet marketing [...]

Posted in: Default | Intern Insights

Hello Marketers!
It’s still hot here in sunny Southern California. The air conditioner is blasting away and so are we – hard at work on new features and enhancements to make your SEM-in-a-Box experience better than ever.
Even More Help for CPC Clients
We recently launched our updated CPC bidding strategy that allows you to select a desired [...]

Posted in: Adapt | Conferences and Events | Default | Online Marketing | SEM-in-a-Box

Pretty cool story from Advertising Age about the way a local radio station is now getting local advertisers to participate in advertising on the station’s Web site:
“Type the word “bread” into a search on the website for KPOJ-AM in Portland, Ore., and you’ll be instantly directed to an ad for Dave’s Killer Bread, [...]

Posted in: Default | Search Industry Trends