Adapt Blog

Wondering what's on our minds? Read through our blog for commentary on PPC bid management, keyword research, search engine marketing strategy, and paid search industry developments. We'd love to hear from you, too! Jump in the conversation and post your comments, or email us your thoughts.

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Don’t forget about the landing page!

August 24th, 2007
Posted by: Hayley,

Continuing with my observations of what I learned contributes to a successful PPC campaign… I’m recapping what I’ve learned in the past 2 months about landing pages and their role in paid search.
A landing page is the very first page a visitor sees when they come to your site.
The page can be used [...]

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Posted in: Default | Intern Insights | Search Marketing Best Practices