Hello Marketers,

It may be hot here in sunny Southern California, but that doesn’t mean we’re on vacation. At Adapt, we’re continually working on new features and enhancements to make your SEM-in-a-Box experience more enjoyable and efficient. Several of this week’s new features have been in the works since our last update and were implemented based on your feedback — we hope you’re as pleased with the results as we are!

All New Recommendations for CPC Clients

• Starting today, our new CPC bidding strategy allows you to set a desired Cost-per-Click goal which we’ll use to set bids for all of your accounts on Google and Yahoo. Now, when you visit your Recommendations page, you’ll see lots more info!
• You’ll receive Recommendations that will help you achieve your desired CPC. Interested in how we determine what the Recommendation should be? Just roll-over the question mark next to a specific recommendation, and we’ll show you the data we used.
• For example, when you see a bid change recommendation, we’ll display the impressions, clicks, conversions, target and observed CPC, plus the recent and average position for the keyword. We’ll also let you know if you’ve lost money on that keyword, or if you should bid up in an attempt to increase exposure and ranking.

Help Has Arrived

• We’ve tried to make SEM-in-a-Box as intuitive as possible, but we know that you may have an occasional question. This week we’re releasing an all new Help section which is based on real questions from subscribers like you.
• We worked hard to make this your reference of choice – it’s exceptionally detailed, yet easy to understand. There’s a linked index to help you find the information you need even faster, plus, the glossary is now much more robust. New search marketers will find an abundance of useful information while those of you who know the industry may find some helpful info about SEM-in-a-Box!

It’s OFFICIAL: SEM-in-a-Box Agency Goes Beta

• We know that many of you are marketing consultants or agencies juggling several clients, so we’re introducing SEM-in-a-Box Agency just for you.  We’ve further streamlined the optimization and management of multiple accounts – in fact, it’s tailored to meet your needs!
• SEM-in-a-Box Agency offers all the great features of SEM-in-a-Box Basic, plus these agency-specific extras:
  - Multiple account team logins
  - A single Dashboard view for you
  - A Client Access Portal for your clients
  - Enhanced campaign stats and customized reports
• We’re selecting just a few clients to beta test our new product, so let us know if you’re interested!

A Fresh New Look

• We’ve made a lot of enhancements to SEM-in-a-Box in the past few months, so we celebrated by giving our SEM-in-a-Box product site a fresh new face. Check it out!

Next Week

• If you’re attending the Search Engine Strategies 2007  Conference & Expo in San Jose, August 20-23, be sure to stop by Booth 220 to say hello and see a demo of SEM-in-a-Box Agency.  Take a look at the Press Release for more info.
• Get a 20% discount on your registration - use Priority Code “20ADA,” courtesy of Adapt! We hope to see you there!

Ongoing

• Want to see a live demo of SEM-in-a-Box? Join us every Tuesday at 11am PST for our weekly product walk-through Webinar featuring Chris Upkes, our Director of Sales and Client Services. See how to make the most of all the SEM-in-a-Box features, or introduce the tool to a friend.

Sign in to see these updates live. Or, if you’re not yet a subscriber, do you need help managing and improving your PPC campaigns? Learn More about SEM-in-a-Box!

Our team is always available to answer questions or provide help with an account! Just email us or call 626-941-0220, extension 1.

Thanks for using SEM-in-a-Box!

Posted in: SEM-in-a-Box