I heard about this earlier this week, but today got the email from MSN adCenter: “It will now be the advertiser’s responsibility to obtain permission from the trademark owner to use a trademarked term in their ads. It will also be the trademark owner’s responsibility to address ongoing incorrect usage of their trademark term(s) [...]

Posted in: Default | Google

Last week, Adapt attended and exhibited at the Search Engine Strategies conference in San Jose. For us it was a valuable show - our booth had a steady stream of visitors who were interested in our live SEM-in-a-Box demo and debut of SEM-in-a-Box Agency, as well as our fun “Money Machine” game. We [...]

Posted in: Conferences and Events | Default

Continuing with my observations of what I learned contributes to a successful PPC campaign… I’m recapping what I’ve learned in the past 2 months about landing pages and their role in paid search.
A landing page is the very first page a visitor sees when they come to your site.
The page can be used [...]

Posted in: Default | Intern Insights | Search Marketing Best Practices

Earlier this week, iProspect released the results of a survey which showed that 2/3 of people using a search engine, were motivated to do so by an off-line promotion or message. To me, this is no surprise; it’s one of the earliest things I learned when I got into search marketing in 2003!
It’s now [...]

Posted in: Default | Search Industry Trends | Search Marketing Best Practices

Hello Marketers,
It may be hot here in sunny Southern California, but that doesn’t mean we’re on vacation. At Adapt, we’re continually working on new features and enhancements to make your SEM-in-a-Box experience more enjoyable and efficient. Several of this week’s new features have been in the works since our last update and were implemented based [...]

Posted in: SEM-in-a-Box

Becoming a PPC expert is similar to becoming a master chef.   A good friend of mine once rationalized his poor cooking skills this way, “Good cooking is 80% will and 20% talent.”  Without taking anytime to learn how to cook and relying on imagined talent he fails miserably in the kitchen—eating a good meal [...]

Posted in: Default

Google announced last week they’ll soon be implementing a change to the way they determine which ads appear in the top AdWords positions (the two slots immediately above the “natural” search results at top center of page.)
To date, Google has calculated the placement of ads based on a combination of Quality Score (a calculation [...]

Posted in: Default | Google

We pride ourselves on educating our customers that there is more to PPC management and optimization than changing bids alone. Ongoing testing and tweaking of a campaign on all levels, from keyword selection to ad text to landing page, can result in subtle enhancements that you might never have realized if you just focused [...]

Posted in: Bid Management | Default | Search Marketing Best Practices

Indulge me for this post in a bit of self-promotion!
The team from Adapt will be attending or exhibiting at quite a few online marketing/search marketing educational and networking opportunities in the coming weeks and months. Here’s a list of where we will be - and we can even offer discounts to some of the [...]

Posted in: Adapt | Conferences and Events | Default

An introduction to my post: I am a month and a half old to this industry so most SEM concepts are just becoming familiar. I’m taking a stab at predicting the future of search engines based on blog readings and my experience thus far. So take this as a light read from [...]

Posted in: Default