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Wondering what's on our minds? Read through our blog for commentary on PPC bid management, keyword research, search engine marketing strategy, and paid search industry developments. We'd love to hear from you, too! Jump in the conversation and post your comments, or email us your thoughts.
I try to keep up to date on web analytics happenings & insights. Among the blogs & resources on analytics that I follow, one is Web Analytics Demystified - a site authored by Eric Peterson, who is one of the foremost experts & thought leaders in the Analytics field. The company recently released [...]
Continue Reading »Posted in: Default | Web Site Analytics
The news keeps getting more dismal for Yahoo and Microsoft. A study by RBC Capital Markets and the agency SearchIgnite of over 500 marketers for the past year and a half showed that Google garnered over 75% of the total (surveyed) PPC spend during Q2, in spite of overall spending on search remaining flat [...]
Continue Reading »Posted in: Default | Google | Search Industry Trends | Yahoo
A few weeks ago, Google began offering Search Query Reports in AdWords. This report allows you to see which keywords (including those you’re not purchasing directly but you have ads showing up for due to the Broad Match (and possibly Phrase Match) algorithm) are generating clicks for your AdWords campaigns.
I’m not sure how this [...]
Posted in: Default | Google | Search Marketing Best Practices
I did it! My campaigns are up and running on MSN and Ask.com. MSN was pretty user friendly, but I definitely found Ask more difficult to navigate. While copying and pasting our Google campaign was easy enough, the task was slow and tedious as a first time user. But, my biggest [...]
Continue Reading »Posted in: Default
It makes good sense to use Google and Yahoo PPC programs for their sheer volume and reach. But some marketers, particularly in the B2B space, may wish to extend their campaign beyond these two initial engines to get additional reach.
In terms of B2B search engines, Business.com is a useful engine to reach business-related [...]
Posted in: Default | Search Marketing Best Practices
I’ve had some experience with PR and the thing that fascinates me most is the ability of a firm to ‘influence’ public information. With the internet as the main media source for many people today, companies not only need traditional PR management but can and should use online search for PR management. I [...]
Continue Reading »Posted in: Default | Intern Insights
