BusinessWeek published a chart from Forrester Research last week detailing what specific age groups are doing on line.

As could be expected, the older audiences appear not to engage in the “interactive” Web sites/features like social networking, blog commenting, or content creation as much as younger demos. Clearly people aged 18-40 appear to be utilizing the most interactive of these. But there is still significant penetration into all age groups of the “Spectator” classification - that is, people who simply read blogs, listen to podcasts, or watch videos on line (I assume without interacting via comment etc.)

It’s obvious that ignoring these outlets may be ignoring one more way to reach customers/prospects. And as we are still learning about how all the different outlets of reaching a consumer work together, it doesn’t hurt to at least try these out. Is blogging, podcasting, or online video distribution part of your company’s marketing efforts?

Posted in: Default | Online Marketing