Hello Marketers!

Once again, our subscribers asked and we listened: all this week’s enhancements were implemented based on subscriber feedback. We hope you’re as pleased with the results as we are!

More Pertinent Data

The Request: You told us you need to understand the rationale behind bid change recommendations.

Our Answer: We understand: you want more pertinent data! Now, we’re providing data on the impressions, clicks, conversions, target and observed CPA, plus the recent and average position for the keyword. We’ll also let you know if you’ve lost money on that keyword, or if you should bid up in an attempt to increase exposure and ranking.

More Control

Your Request: You told us that there are many reasons for changing bids- and just as many reasons not to change.

Our Answer:  We understand: you want more control! For that reason, we’ve introduced Editable Bids.  You can enable this feature on all your Initiatives or just one — it’s up to you.  Then, whenever you want to change a recommended bid, just write in your own.

More Insight

Your Request:  You’ve told us that you manage more than one Initiative and that it would be helpful to know how you’re doing across all your Initiatives.

Our Answer:  We understand: you want more insight! We’ve added a new graph to your dashboard that shows your return on ad spend (ROAS) across all your assigned CPA Initiatives. Good to know, isn’t it?

Ongoing

Want to see a live demo of SEM-in-a-Box? Join us every Tuesday at 11am PST for our weekly product walk-through Webinar featuring Chris Upkes, our Director of Sales and Client Services. See how to make the most of all the SEM-in-a-Box features, or to introduce the tool to a friend. If you’re a Free subscriber, check out the features available after you upgrade.

Log in to see these updates live. Or, if you’re not yet a subscriber, do you need help managing and improving your PPC campaigns? Learn More about SEM-in-a-Box!

Our team is always available to answer questions or provide help with an account! Just email us or call 626-941-0220, extension 1.

Thanks for using SEM-in-a-Box!

Posted in: SEM-in-a-Box