Usually we don’t talk about SEO in this blog, being focused on the paid side as we are, but I had an interesting conversation this week about the use of any of Google’s free conversion tracking tools - AdWords conversion tracking, the Website Optimizer, and Google Analytics. My friend was telling me that their [...]

Posted in: Google | Web Site Analytics

There is so much more to PPC and search marketing than I ever could have imagined. Consider that a week ago I only knew PPC as paid text ads that appear in the margin of a search engine in conjunction with a keyword. What goes into the process…I was clueless. Despite the [...]

Posted in: Intern Insights

Welcome to Hayley Owen, Adapt’s new intern for the Marketing department. Hayley is attending the Univ. of Santa Clara and is about to enter her senior year as a Marketing major. This is her first exposure to pay-per-click advertising and the SEM industry in general, and we’ll be having her post on her [...]

Posted in: Default | Intern Insights

John Battelle posted the text of an email he received from Ebay, about their resuming their AdWords campaign. (Ebay had paused it about two weeks ago in response to Google’s guerrilla move at the Ebay Live conference.) I agree with the commenters on his post… so did Ebay really need to stop the [...]

Posted in: Default | Online Marketing

BusinessWeek published a chart from Forrester Research last week detailing what specific age groups are doing on line.
As could be expected, the older audiences appear not to engage in the “interactive” Web sites/features like social networking, blog commenting, or content creation as much as younger demos. Clearly people aged 18-40 appear to [...]

Posted in: Default | Online Marketing

Hello Marketers!
Once again, our subscribers asked and we listened: all this week’s enhancements were implemented based on subscriber feedback. We hope you’re as pleased with the results as we are!
More Pertinent Data

The Request: You told us you need to understand the rationale behind bid change recommendations.
Our Answer: We understand: you want more pertinent data! Now, [...]

Posted in: SEM-in-a-Box

AdWeek’s Brian Morrissey today published the summary of, and some commentary on, a study published by aQuantive/Atlas titled “Does Search Get Too Much Credit?”
Summary: “AQuantive’s Atlas unit studied conversion data and user behavior collected by cookies and found that nearly all advertisers give too much credit to “the last click” for leading to sales. [...]

Posted in: Default | Search Industry Trends | Search Marketing Best Practices

Search Engine Roundtable yesterday featured a nice writeup of the “Is Bid Management Dead?” debate featured at the Seattle Search Marketing Expo show earlier this week.
The points made by the debaters all boil down to no, it is not dead, but it is part of a much bigger picture. It’s not the only [...]

Posted in: Bid Management | Conferences and Events | Default

Last week Google announced their plans to integrate AdSense ads into Google Maps. This is another great opportunity for small businesses who wish to target their ads to their own local market.
Google is calling this feature “Mapplets” - it utilizes the Google Gadgets & Maps API’s. According to Andrew Eland, a [...]

Posted in: Default | Google | Search Marketing Best Practices

Hello marketers!
I’m back again with this week’s update. At Adapt, we’re constantly working to meet your needs better and make your life easier. So here’s what’s new this week, plus a reminder.
Early Birds Get More Recommendations
Here’s some good news for those of you who get up before we do: we now pull your Panama performance [...]

Posted in: Default | SEM-in-a-Box