There’s so much information out there from a variety of sources, that it is easy to get overwhelmed! Here’s a quick one-stop list of some handy places to find tips on optimizing or testing new elements to improve your PPC campaigns, direct from the engines themselves:

AdWords Resources

- The Inside AdWords Blog: the official AdWords blog, ongoing series of tips & tricks on using AdWords from folks inside the Googleplex.
- AdWords Technology Business to Business Newsletter: Just launched in March 07, this is a newsletter about B2B advertiser issues related to AdWords.
- “Insider’s Guide to AdWords:” This is a PDF full of good tips from Google on topics from account setup structure, to keywords, to ad creation, and more. Good beginners’ guide.

Yahoo Search Marketing Resources

- YSM Blog: Updated daily, the official blog of the YSM team. Recent entries include tips on a new conversion analytics feature, and how to use geo-targeting in Yahoo.
- Improving Your Results: YSM links to suggestions around improving results geared to objectives such as lead generation or sales, as well as by industry.
- YSM Tutorials: series of Flash tutorials on the new Sponsored Search.

MSN LiveSearch/adCenter Resources

- MSN LiveSearch FAQ: links to common questions and optimization suggestions.
- MSN adCenter Blog: Feature reviews, announcements, etc. about the MSN PPC advertising program.

Ask Sponsored Listings Resources

- Ask Optimization Tips: suggestions for fine-tuning your ASL campaigns
- The Ask Blog: more about Ask the company vs. ASL specific; recent entries included info about the new contextual listing program, mobile search, etc. Interesting to watch.

Hopefully this will at least help you out with the legwork of finding the links to “official” resources for some help with your PPC campaigns!

Posted in: Default | Search Marketing Best Practices