Whew… so this is why you should use software & computers to handle the heavy lifting and calculations behind setting the “right” price per click in your PPC campaigns! Alan Rimm-Kaufman offers a nice (and detailed) blog post about the process behind calculations in bid setting.

And this example is just for one hypothetical keyword; as he notes, it gets exponentially more complicated when you have a whole list of keywords to manage, and numerous search engine campaigns.

Posted in: Bid Management | Default