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Important metrics beyond conversions on your Web site

May 2nd, 2007
Posted by: Erica,

As I plowed through an extensive analysis of our SEM-in-a-Box product Web site yesterday and today, it got me to thinking about other meaningful metrics to consider in analyzing your Web site stats aside from a conversion event. Sure, total conversions are a hugely important metric for any online marketer to measure ROI, but [...]

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Posted in: Default | Web Site Analytics