| Search: |
|
Wondering what's on our minds? Read through our blog for commentary on PPC bid management, keyword research, search engine marketing strategy, and paid search industry developments. We'd love to hear from you, too! Jump in the conversation and post your comments, or email us your thoughts.
There’s so much information out there from a variety of sources, that it is easy to get overwhelmed! Here’s a quick one-stop list of some handy places to find tips on optimizing or testing new elements to improve your PPC campaigns, direct from the engines themselves:
AdWords Resources
- The Inside AdWords Blog: the official [...]
Posted in: Default | Search Marketing Best Practices
The search engine marketing world is abuzz with the recent announcement that Google is cracking down on AdSense arbitrageurs. Arbitrage is the practice of using AdWords to drive traffic to your Web site at a cost per click, and then making money off your Web site by generating clicks on your Web site’s AdSense [...]
Continue Reading »Whew… so this is why you should use software & computers to handle the heavy lifting and calculations behind setting the “right” price per click in your PPC campaigns! Alan Rimm-Kaufman offers a nice (and detailed) blog post about the process behind calculations in bid setting.
And this example is just for one hypothetical keyword; [...]
Posted in: Bid Management | Default
Hello Marketers!
Here’s what’s new this week, plus an event and a couple of reminders.
New This Week
Have you moved or changed an email address? Need to change credit card info or contact preferences? Now you can, in your revamped Account Profile. Log in to make sure the information we have on file for you is correct.
Event
Yesterday, [...]
Posted in: Conferences and Events | Default | Online Marketing | SEM-in-a-Box
For anyone who’s a die-hard search engine and internet user like myself, the idea that Google offered specific searches on blogs, news, images, and more was no news. But many people don’t know that there are all these “alternative” searches (of content besides Web pages) on Google.
Well, now Google has pushed many [...]
Emarketer’s out with a brief today showing that using the internet now accounts for almost half of broadband users’ spare time. From the “Netpop | Play” report by Media-Screen.com, Emarketer reported that on average, broadband users spent 1 hour and 40 minutes of their spare time online. Of that time nearly half [...]
Continue Reading »Posted in: Default | Online Marketing
Well, finally! One of the largest “traditional” advertising/media/communications holding companies in the world is sending a shout-out to marketers to get their butts on the web. (While all of us already knew that.) “Study: Net Holds Key to Sales” is an article from Adweek that recaps a study from the WPP’s media [...]
Continue Reading »Posted in: Default | Online Marketing
Yesterday the Latitude Group (nb - they are a search agency in the UK) published “An Analysis of the $11bn Shortfall in Search Revenue in the US Search Marketing Industry.” (pdf download)
It states that in the US, search engines in 2006 could have earned an extra $11 billion, and to a degree blames [...]
Posted in: Default | SEM Agencies | Search Industry Trends
As I plowed through an extensive analysis of our SEM-in-a-Box product Web site yesterday and today, it got me to thinking about other meaningful metrics to consider in analyzing your Web site stats aside from a conversion event. Sure, total conversions are a hugely important metric for any online marketer to measure ROI, but [...]
Continue Reading »Posted in: Default | Web Site Analytics
