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Hello marketers!
I’m back with another quick update.
Yesterday
We implemented a few more enhancements yesterday! The biggest changes were to the registration pages - to make them look sharp and perform flawlessly. Free subscribers: would you like to see the new feature? Now’s the perfect time to log in and upgrade your account!
Just a Reminder
Want to stay [...]
Posted in: Default | SEM-in-a-Box
Hello marketers!
I’m back again with this week’s update. At Adapt, we’re constantly working to meet your needs better and make your life easier. So here’s what’s new this week, plus a couple reminders.
This Week
You probably won’t notice the enhancements we made this week, which is exactly the point! You’ll still experience the ease and efficiency [...]
Posted in: Default
Michael Harris, Erick Herring, and I will be at ad:tech SF next week (April 25-26.) If you’re attending as well, drop me a line if you want to meet up with us. Or maybe we’ll just see you at the cocktail party.
p.s. if you haven’t already done so, take a [...]
Posted in: Adapt | Conferences and Events | Default
Nice writeup about Adapt by Ben Kuo, editor of SoCalTech.com. He also keeps a thorough listing of high-value SoCal technology industry networking events, educational workshops, and great informative luncheons - check out their events calendar and get involved!
Continue Reading »Cool announcement from the Inside AdWords blog - Google’s now making it easier for marketers to set the preferred average price per click they really want to pay, vs. messing around with a “maximum price.” As most PPC managers know, you used to have to go in and update your maximum price nearly [...]
Continue Reading »Well, we’re back from Search Engine Strategies (more on this later), and with how busy we were at our booth and meeting with prospective subscribers and customers otherwise, didn’t have a moment to read much news or post to our blog. But a lot went on! Of note:
Indie SEM agency Reprise Media got [...]
Continue Reading »Posted in: Default | Search Industry Trends
Hello marketers!
I’m back again with this week’s update. At Adapt, we’re constantly working to meet your needs better and make your life easier. So here’s what’s new this week, plus a couple reminders.
Welcome to SEM-in-a-Box, version 1.5
In honor of spring, we’ve done some freshening up! While you’ll still be able to find everything where it [...]
Posted in: Default
Yesterday Yahoo announced that they are requiring all ad descriptions to be shorter than 70 characters. This means advertisers have to go in and shorten their ads (if they haven’t already) or the too-long ads will be cut off at the 70-char limit.
This could result in truncated ads like these, which [...]
I’m a day behind on posting on this, but it is pretty big news for our favorite people (self service marketers.) Back when we commented on the October 06 beta launch, we suggested that it was a good thing for them so that they could take the whole idea of multivariate landing page [...]
Continue Reading »Yahoo has reportedly started migrating campaigns in the UK to the new Panama platform.
If you’re currently managing Yahoo Search Marketing campaigns in the UK, and need to prepare your campaigns for the Panama migration in that country, we want to talk to you. As we reported last week, we launched an easy-to-use Campaign [...]
