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Excellent tips on what to test in your PPC ads

March 13th, 2007
Posted by: Erica,

Jonathan Mendez presented 5 lessons about what to test for and what can impact CTR performance of your Google ads. The key takeaway is, of course, keep testing, and optimize your campaigns accordingly based on results. One interesting thing he noted that I’ve also seen happen, is that the highest-CTR ads are very [...]

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Posted in: Default | Google | Search Marketing Best Practices