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Wondering what's on our minds? Read through our blog for commentary on PPC bid management, keyword research, search engine marketing strategy, and paid search industry developments. We'd love to hear from you, too! Jump in the conversation and post your comments, or email us your thoughts.
Have you had a chance to register for this spring’s SES show? It’s now less than 2 weeks away! This one is going to be a doozy… there look to be over 125 exhibitors, and probably over 5000 attendees. The SES San Jose in Aug 2006 reportedly had around 6000. [...]
Continue Reading »Posted in: Conferences and Events | Default
We like the Google AdWords pay-per-action (PPA) program launched into Beta last week. The pricing model in this beta is no longer per-click, but instead, advertisers only pay Google when a certain action they define occurs on their Web site - like a sale is completed or a form gets filled out.
Why do we like [...]
Hello marketers!
I’m back again with this week’s update. At Adapt, we’re constantly working to meet your needs and make your life easier. So, here’s what’s new this week, plus a couple of reminders.
New Features
Now available! Create Yahoo Panama search campaigns in minutes with our new Campaign Converter. The Campaign Converter makes migration to Panama as [...]
Continue Reading »Posted in: Default
As more advertisers move budgets into online marketing (latest story: Johnson & Johnson), the question persists… how do we measure the impact of offline media buys and efforts on online sales (and vice versa?) I’ve commented on this in the past but have lately started thinking about it more deeply.
At a [...]
Posted in: Default | Online Marketing
Yesterday TNS Media Intelligence released a report on spending in 2006. From ClickZ: “Spending on interactive display advertising jumped 17.3 percent to $9.8 billion last year, increasing online share of all ad spending from 5.8 percent to 6.5 percent… The sharp growth rate was unique among media. Overall ad spending was a mushy [...]
Continue Reading »Posted in: Default | Online Marketing
Jonathan Mendez presented 5 lessons about what to test for and what can impact CTR performance of your Google ads. The key takeaway is, of course, keep testing, and optimize your campaigns accordingly based on results. One interesting thing he noted that I’ve also seen happen, is that the highest-CTR ads are very [...]
Continue Reading »Posted in: Default | Google | Search Marketing Best Practices
Hello marketers!
As always, at Adapt we’re constantly working to meet your needs better and make your life easier. In fact, several of the features and fixes this week are a direct result of subscriber comments. Please keep the feedback coming!
Here’s a quick listing of the new features and functionality we released this week:
New Features
Now that [...]
Continue Reading »Posted in: Default
There have recently been many industry surveys/reports about online marketing spend trends and the movement of offline $ to online. The latest report about online ad spending projections was today: the IAB released a report about online ad spending. It showed that in Q4 of 2006, internet ad spending was up 34% over [...]
Continue Reading »Posted in: Default | Search Industry Trends
Hello marketers!
I’m back again with another update. As you know, we’re constantly working to improve our products to better meet our customers’ needs. As SEM-in-a-Box evolves, we’re continuing to deliver on our promise to help you save time, save money and take control of paid search by rolling out new features and interface enhancements regularly.
Here’s [...]
Posted in: Default
