Adapt Blog

Wondering what's on our minds? Read through our blog for commentary on PPC bid management, keyword research, search engine marketing strategy, and paid search industry developments. We'd love to hear from you, too! Jump in the conversation and post your comments, or email us your thoughts.

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SEMPO Publishes “State of Search Engine Marketing 2006″ Survey Results

Yesterday, SEMPO released the results of its SEM survey for 2006, in which 587 search marketers (both agency and in-house practitioners) participated. It showed that of a staggering $9.4 billion spent in 2006 on all forms of search marketing, 86% of this ($8 billion) was spent on paid search. Wow!
In 2005, [...]

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An Introduction and New Blog Feature: SEM-in-a-Box - Weekly Update

Hello Marketers!
As the new Director of User Experience at Adapt, I thought I’d take a moment to introduce myself
and a new weekly blog feature. My name is Lisa and I’ve been working with the team over the last
few months - I’m very excited about having joined the company! Each week, I’ll be posting to the
blog [...]

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