| Search: |
|
Wondering what's on our minds? Read through our blog for commentary on PPC bid management, keyword research, search engine marketing strategy, and paid search industry developments. We'd love to hear from you, too! Jump in the conversation and post your comments, or email us your thoughts.
Sounds like some good news for Yahoo from comScore:
February 26, 2007: comScore Data Show Yahoo!’s New Ranking Model Has Had Initial Positive Impact on Sponsored Search Click-Through Rates
The press release from comScore indicates that the click-through rates of Yahoo sites since the Panama platform launch on 2/5/07 went up significantly. Even better news for [...]
As a member of SEMPO’s In-House Search Committee (since I manage Adapt’s PPC efforts and all other marketing), I was asked to contribute some ideas for in-house best practices for managing SEM. Here are some suggestions, coming from what I’ve observed from working at an SEM agency as well as from prospects we talk [...]
Continue Reading »Posted in: Default | Search Marketing Best Practices
Hello marketers!
As I mentioned last week, we’re constantly working to improve our products to better meet our customers’ needs and to provide a world-class user experience. As SEM-in-a-Box evolves, we’re continuing to deliver on our promise to help you save time, save money and take control of paid search by rolling out new features and [...]
Posted in: SEM-in-a-Box
I thought this was a great article published today in Search Engine Watch: “Data Mining: The Heart of Analysis” by John Tawadros of iProspect. You should definitely dig in - there’s some great points brought about by John, which really drill into very specific and datacrunchey types of analyses you could be doing [...]
Continue Reading »Posted in: Default | Search Marketing Best Practices
Yesterday, SEMPO released the results of its SEM survey for 2006, in which 587 search marketers (both agency and in-house practitioners) participated. It showed that of a staggering $9.4 billion spent in 2006 on all forms of search marketing, 86% of this ($8 billion) was spent on paid search. Wow!
In 2005, [...]
Posted in: Default | Search Industry Trends
Hello Marketers!
As the new Director of User Experience at Adapt, I thought I’d take a moment to introduce myself
and a new weekly blog feature. My name is Lisa and I’ve been working with the team over the last
few months - I’m very excited about having joined the company! Each week, I’ll be posting to the
blog [...]
Posted in: SEM-in-a-Box
Jupiter is conducting some research about search engine marketing trends, usage, and tools. What’s your company’s take on SEM and how does it fit in with other online and offline marketing efforts? Add your voice - take the survey today: http://www.insightexpress.com/s/Jupi112765
Continue Reading »Posted in: Default | Search Industry Trends
From Marketing Sherpa:
“What’s working, and what’s not, for the world’s heaviest online advertisers? MarketingSherpa’s 4th Annual ad:tech attendee study reveals answers from marketers who spend an average of 49% of their budget online.”
The survey reported showed that more of the respondents plan to increase paid search budget than any other tactic. This could [...]
Continue Reading »Posted in: Default | Search Industry Trends
