Last week a number of articles/bloggers cited the sudden removal of Overture’s free inventory tool, which used to be available at http://inventory.overture.com.
- Sara Holoubek in SearchBUZZ
- Aaron Wall in Internet Financial News
It certainly was a great little tool, and FREE! Not to mention, it powered a number of other keyword expansion and [...]

Posted in: Default | SEM Tools

A question we often get is “How do I know how to divvy up my PPC campaign budget among the big search engines?”
It’s definitely something that can’t be answered without testing - meaning, watch performance and allocate more budget where you are getting the best results. (take money away from the poor [...]

Posted in: Default | Search Marketing Best Practices

We have publicly launched our self-service paid search marketing tool set, SEM-in-a-Box. It’s available to anyone at http://sem-in-a-box.adapt.com. We encourage everyone (natch) to sign up for a free account and check it out!

Posted in: Default

A Jan 3, 2007 article from MarketWatch says:
“SAN FRANCISCO (MarketWatch) — A growing number of online advertisers are bidding a partial goodbye to Google Inc. Frustrated by the soaring price of Internet-search advertising and diminishing returns from the ads they buy, mid-sized advertisers say they plan to reduce how much business they do with Google [...]

Posted in: Default | Search Industry Trends

As we prepare SEM-in-a-Box for official release later this month, we have been crazed, so posting has been pretty light here on our blog. Something that’s been on our minds though is reviewing 2006 and then looking ahead to 2007. Here are a few interesting “looking back” and “looking forward” posts and stories [...]

Posted in: Default | Search Industry Trends