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Is anyone surprised about this?
“Just over half (52%) of Chief Marketing Officers (CMOs) believe that traditional, large advertising agencies are ill-suited to meet online marketing needs, according to a study of senior marketing executives conducted by Evalueserve and released by Sapient.”
Read the press release about the survey.
Big agencies are not only [...]
Posted in: Default | SEM Agencies
I just finished reading the short version of Forrester Research’s Forrester Wave Report on Search Marketing Agencies, Q4 2006. (blah, I am behind in my reading… so sue me.) Congratulations to iProspect, Reprise Media, iCrossing, IMPAQT, 360i, and Outrider for their shout-outs in the report. Out of 53 agencies evaluated for this report, [...]
Continue Reading »Posted in: Default | SEM Agencies
A recent story published in MediaPost’s Search Insider highlighted what we all should inherently know – news stories drive search queries! (duh!) The article, by David Berkowitz, focused on the queries on “Corey Lidle,” the Yankees pitcher killed when his plane crashed into a NYC high-rise. Searches spiked immediately after the story [...]
Continue Reading »Posted in: Default | Search Marketing Best Practices
