If you get a chance, be sure to take the SEMPO survey assessing the current state of search engine marketing. It covers both paid search marketing and search engine optimization. The more data input the more reliable their survey results will be. Very early results are apparently showing that this year, adoption of both search marketing strategies increased, with 83% of respondents using organic optimization, and 80% using paid placement (thanks to Gord Hotchkiss for this datapoint.)

You can take the search marketing survey here.

Oh, and I’ll be at the Chicago Search Engine Strategies show next Monday thru Wednesday, 12/4 thru 12/6. Drop me a note if you would like to meet up.

Posted in: Default | Search Industry Trends