Study Says 60% of Shoppers Research Online, then Buy Offline
MediaPost reports on a recent survey from Advertising.com, showing “many online shoppers this year plan to research products on the Web, but buy in brick-and-mortar stores, according to a new study by Advertising.com. The majority of respondents–60%–said they prefer buying offline, after using the Internet to learn about products.”
And where do those people do their [...]
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