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Wondering what's on our minds? Read through our blog for commentary on PPC bid management, keyword research, search engine marketing strategy, and paid search industry developments. We'd love to hear from you, too! Jump in the conversation and post your comments, or email us your thoughts.
If you get a chance, be sure to take the SEMPO survey assessing the current state of search engine marketing. It covers both paid search marketing and search engine optimization. The more data input the more reliable their survey results will be. Very early results are apparently showing that this year, adoption [...]
Continue Reading »Posted in: Default | Search Industry Trends
Glad to see so many new “get the people educated” search marketing courses and seminars. Just in the past few months, these have been announced:
The Direct Marketing Association’s SEO/SEM Certification Program, launched at Ad:Tech SF in October 2006
The SEMPO Institute for training “the next generation” of search engine marketers - launching in Q1 2007
MarketingExperiments.com’s [...]
Posted in: Default | Search Industry Trends
MediaPost reports on a recent survey from Advertising.com, showing “many online shoppers this year plan to research products on the Web, but buy in brick-and-mortar stores, according to a new study by Advertising.com. The majority of respondents–60%–said they prefer buying offline, after using the Internet to learn about products.”
And where do those people do their [...]
Posted in: Default | Online Shopping
The recent hoopla about Google modifying its Quality Score algorithm again to now affect Content bids brings to mind an interesting question which we’ll get to shortly.
First, as background, last week Google announced that they were going to assess the relevance & content of landing pages to ensure the “quality” of users’ post-click [...]
Bid management technology is seen by many search marketers as a must-have, given the sheer size of many keyword campaigns. However, as we speak with potential clients and our peers in the search marketing industry, we have heard anecdotal tales of some paid search engine campaigns suffering at the hands of automated bid managers. [...]
Continue Reading »Posted in: Bid Management | Default
It seems that lots of marketers are now looking for traffic sources “beyond Google,” at least for SEO in the sense that they want free traffic. Much hype is surrounding the idea of niche social networks, consumer-generated-media, and “tagging” as an additional place to get site traffic. It’s really more like another way [...]
Continue Reading »Posted in: Default | Search Industry Trends
