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Should you manage your own Paid Search campaigns or outsource them? Part 2

October 17th, 2006
Posted by: Erica,

Continued from Part 1. Marketers who want some SEM help by using a management tool should also consider these points when assessing tools.

How comfortable are you with dealing with data and statistics? Search marketing, by necessity, requires a lot of number-crunching. Seriously. We search marketers are a geeky bunch, and proud [...]

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Posted in: Bid Management