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Wondering what's on our minds? Read through our blog for commentary on PPC bid management, keyword research, search engine marketing strategy, and paid search industry developments. We'd love to hear from you, too! Jump in the conversation and post your comments, or email us your thoughts.
Marketing Sherpa’s 2007 Paid Search Agency Buyer’s Guide came out in mid-September. It’s designed to help marketers who think they might want to outsource their search engine marketing efforts, decide on an agency to hire. The report provides in-depth analysis of the services provided by the SEM agencies, types of clients served, revenue [...]
Continue Reading »Posted in: SEM Agencies | Search Industry Trends
We are very excited about Google’s latest offering, the Website Optimizer for AdWords advertisers. To us, this is another step forward in getting advertisers themselves educated about ways to optimize their search marketing campaigns without the need for “black box” tools they can’t learn from, or outsourcing everything to a third-party.
The Website [...]
Posted in: Google
Continued from Part 1. Marketers who want some SEM help by using a management tool should also consider these points when assessing tools.
How comfortable are you with dealing with data and statistics? Search marketing, by necessity, requires a lot of number-crunching. Seriously. We search marketers are a geeky bunch, and proud [...]
Continue Reading »Posted in: Bid Management
The Marketing Sherpa Paid Search Agency Buyer’s Guide, in addition to sharing awesome search engine marketing agency advice, published some tips to help marketers decide about whether or not to even hire a paid search agency. Some nuggets that should be paid attention to, along with some commentary:
You should not hire an agency [...]
Continue Reading »Posted in: Blogroll | SEM Agencies
Google recently launched a series of educational seminars for search engine marketers called the Google AdWords Seminars for Success. These are designed to offer hands on AdWords training to SEM managers in the form of all day sessions split up into two 4-hour groups. The interesting thing is, the seminars are sponsored by [...]
Continue Reading »It seems that lots of marketers are now looking for traffic sources “beyond Google,” at least for SEO in the sense that they want free traffic. Much hype is surrounding the idea of niche social networks, consumer-generated-media, and “tagging” as an additional place to get site traffic. It’s really more like another way [...]
Continue Reading »Posted in: Blogroll | Search Industry Trends
