Adapt Blog

Wondering what's on our minds? Read through our blog for commentary on PPC bid management, keyword research, search engine marketing strategy, and paid search industry developments. We'd love to hear from you, too! Jump in the conversation and post your comments, or email us your thoughts.

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Yahoo!’s new Ad Platform — Panama. Are You Ready?

Yahoo! plans to release a new version of their paid advertising system, with an update to the Direct Traffic Center targeted for sometime in Q4 2006 (no exact date has been set, although Yahoo! promises to tell advertisers at least two weeks before the migration begins.) It looks to be quite Google-esque in its structure [...]

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Introducing Adapt — and a shift in the Search Marketing industry.

Wow, the first blog post from Adapt. Though blogs are not intended to be self-promotional (even though bloggers regularly flout this blog-etiquette rule!) — we had to make our first post be a little bit about ourselves. We’re very excited to be in the paid search space introducing tools that will “help marketers help themselves.” [...]

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